ReachOut Blog

Digital marketing resources for marketing teams.

Content Marketing

Personalized content marketing is the future that will bring publishers and marketers together

ReachOut is a personalized content marketing and publishing platform built by a team of digital publishing experts who spent 12+ years working in the digital publishing transformation. We explore ways to achieve high-personalization levels thanks to Large Language Models, automated flows and distribution capabilities while preserving privacy and security.

Financial Marketing

Transforming Financial Marketing: Harnessing Data, AI, and Personalization for Future Success

The "State of Financial Marketing" report by Digital Banking Report provides an in-depth analysis of the evolving financial marketing landscape, highlighting trends, challenges, and future directions. Key themes include the crucial role of data-driven decision-making for personalized customer experiences, the rise of near-real-time, behavior-based marketing, and the transformative potential of AI and technology.

Email Marketing

Gmail DKIM and SPF requirements

How these protocols work together and provides a comprehensive guide to meeting Gmail's requirements for DKIM and SPF. By implementing these technologies correctly, senders can improve email authentication, enhance reputation, and ensure better deliverability, ultimately protecting their users from spam, phishing, and other malicious activities.

Privacy

Chrome's New Cookieless Data Collection: A Step in the Wrong Direction for Online Privacy

Google's latest move to revolutionize online data collection with its new cookieless technology in Chrome is more of a step backward than forward. While the company claims it aims to provide users with greater control over their personal data, experts say the new approach is more of a cleverly disguised attempt to maintain the status quo.

Case study

When Automation Meets Personalization: Enhancing Real Estate Lead Generation

In the dynamic realm of real estate, the use of marketing automations significantly enhances lead generation processes. Tuttoimmobili, a real estate agency in Lugano, Switzerland, collaborated with ReachOut Marketing to develop a portal for Residenza Pioppi, utilizing a combination of newsletters and SEO strategies to generate interest and leads for their new development.

Machine Learning

Improve marketing relevancy with machine learning and unlock insights

We explore how machine learning (ML) can supercharge your marketing by digging into email campaign insights, optimizing landing pages, and understanding user actions, all while keeping data safe in a secure, encrypted database.

Content strategy

Craft content that captivates users at every stage of the journey

We'll dig into typical pitfalls and uncover actionable solutions for crafting resonant content that not only engages but also makes your audience feel like they're part of a tight-knit community.

Email marketing

Gmail and Yahoo sender requirements for DKIM, DMARC, SPF and reputation

Gmail and Yahoo started enforcing the new reputation and technical email requirements on 17th March 2024. Sending domains that don't comply could see their deliverability to Yahoo and Gmail email addresses drop to zero today.

Data privacy regulations

Top email marketing platforms compared with GDPR in mind

Navigating the complex terrain of GDPR compliance, this article explores the critical features essential for advancing email marketing efforts in a privacy-conscious world. It underscores the importance of consent management, data security, subscriber data management, and personalized engagement, providing a roadmap for building trust and fostering a more engaged subscriber base amidst evolving data privacy regulations.

Regulations

Navigating Data Privacy Regulations: Switzerland and Europe Compared

Switzerland, known for its stringent privacy laws, and the European Union (EU), with its General Data Protection Regulation (GDPR), both set high standards for data protection.

Web Analytics

Architecting a Privacy-First Web Analytics Library: Technical Guidelines for Ethical Data Collection

In the realm of web analytics, the landscape is rapidly evolving to prioritize user privacy and data protection. Crafting a privacy-first web analytics library demands a meticulous technical approach that aligns with stringent privacy standards while delivering actionable insights for businesses. Let's delve into the technical blueprint defining what constitutes a privacy-first web analytics library.

Data privacy

Leveraging GDPR-Compliant Digital Marketing Platforms: Safeguarding Data and Unlocking Potential

In an era dominated by data privacy concerns, businesses are turning to GDPR-compliant digital marketing platforms to safeguard user information while unlocking marketing potential.

Case study

Transforming il manifesto's Digital Landscape with ReachOut

ReachOut's headless CMS, PostgreSQL database, and unified schema provided a solution, enabling il manifesto to streamline operations, enhance user engagement, and gather comprehensive analytics for informed decision-making within a privacy-focused environment.

Vision

We are building a marketing platform for developers

ReachOut is a marketing automation platform built to improve developer experience. With more than 10 years of experience building large-scale marketing applications, we have developed tools and technologies to improve speed to market in one robust, privacy-respecting platform.

Email Marketing

How to improve your email marketing conversion rate

Studies show highly personalized email marketing leads to higher conversions. But you need a platform that lets you create relevant targeted content at scale. Learn how with our step-by-step guide.

Email Marketing

Create email campaigns that convert more through personalization

Email marketing tools have made creating email campaigns easy. These campaigns still require a good mix of psychology, design, unique message crafting, and personalization to attract customer attention and achieve conversions.

Data Privacy

When privacy-respecting means giving out control and letting the majors win

The new privacy-respecting analytics are important but by removing the tools that small-medium businesses can rely on for content relevancy, personalization, timely communication and customer support, we are letting big tech win the battle.

Marketing Automation

What is a marketing automation platform

Brands recognize the importance of creating well-crafted user journeys to convert more viewers into customers and retain or grow the value of existing ones. A marketing automation platform is the perfect companion to a data-based strategy that works for the long term.

Case Study

ReachOut case studies: increasing conversions through relevancy

While the ReachOut platform is currently in private beta, ReachOut Marketing outsource their marketing production to a dedicated team of professionals who have been implementing campaigns that were seen by more than 1.5 million recipients.

Email Marketing

The ugly truth about visual email editors

A visual email editor and a good template can help a lot to strike a creative output and consistent design. When doing a lot of email marketing or newsletter publishing the inconvenience of mixing layout and content becomes more obvious, yet a solution exists.

Data privacy

What are the best Google Analytics alternatives for digital marketing

It is now a good time to evaluate privacy respecting web analytics tools. With many Google Analytics alternatives available, the right choice now can go a long way in the future. Personalized marketing is growing in popularity as marketers experiment with more personal and relevant messaging to gain trust and show compliant data handling.

Email Marketing

The secrets of marketing emails

Reputation is everything, and only reputable domains are heard. Landing in actual inboxes is the key to higher conversions through email campaigns.

Data privacy

Switzerland gets its GDPR moment

Switzerland is implementing new legislation to better protect its citizens' data. Swiss companies will have to comply with this legislation from 1st September 2023.

Email Marketing

Emails are not all the same

Email marketing is promising yet complex. Learn how a mix of mass, transactional and newsletters can improve your reputation and conversions

Product launch

We always wanted a digital marketing platform like this

ReachOut app is a new kind of data-driven digital marketing automation platform for personalized multi-channel campaigns