Email marketing is all about building relationships and making sales. While social media is great for finding potential customers, email is the best way to connect and build trust with your prospects, leads, and customers.
Regardless of your business type, your ultimate goal is to improve your sales performance and grow your brand&rsquo;s reputation at the same time. After all, 70% of millennials are frustrated with brands sending irrelevant information.
So, here's the deal: when it comes to building relationships, you gotta be super careful. Trust me, follow these nine rules for creating killer emails and watch your email marketing game explode. Your conversions will go through the roof!
To achieve success in the relationship-building process, it is crucial to take a meticulous approach. Follow these nine rules to create high-converting emails and enhance your email marketing game, ultimately improving your conversions.
<h1>How to create email campaigns that convert</h1>
<h3>Know your audience</h3>
To build email lists effectively, it is crucial to know your audience. Generic and unremarkable emails will result if you don't know who you're addressing. Your messages will be drowned out and you will miss the chance to directly engage and capture your audience's attention.
In order to create more effective emails, thoroughly research your target audience and find out more about their mindset, interests, needs, preferences, problems, perspectives, principles, and so on. Think of &ldquo;what makes a person&rdquo; and find out as much as you can about your specific future buyers. That way, your messages will be more targeted and personalized to your ideal audience.
<h3>One specific action per email</h3>
There&rsquo;s no point in sending a person in two different directions in the same email, so one of the simplest rules to follow is to stick to one CTA per email. That doesn&rsquo;t mean just one link &mdash; it means only one strong call to action backed by a hyperlink, e.g. &ldquo;Check it out here&hellip;&rdquo; or &ldquo;Read it here&hellip;&rdquo; or &ldquo;Claim discount.&rdquo;
<h3>List segmentation</h3>
Segmentation makes room for personalized messages, which in turn involve a higher degree of relevance and value for the user. So, after building profiles for your target audience, you&rsquo;ll need to create personalized groups according to what you consider to be relevant categories. You can segment your audience according to age, geographical location, pain points, interests, etc.
<h3>A catchy subject line grabs attention</h3>
Email subject lines act as baits: if the bait is not appealing enough, the fish will never come. Therefore, you should always do your best to create truly attractive email headlines.
Use impactful words, invoke emotions and be clear. Be creative and think outside of the box. Improved opening rates are just one subject line away.
Studies show that 80% of consumers are more likely to purchase from a brand that provides personalized experiences.
<h3>Offer value</h3>
To attract and build relationships with your audience, offering free value via your emails is highly effective. This can be done through providing amazing information without any expectation of reciprocation. Your emails should offer educational, inspirational, motivational, and informative content at no cost.
<h3>Use psychology</h3>
Psychology plays a significant role in email marketing, and incorporating some of its strategies can enhance conversion rates.
- Color psychology
- Subconscious understanding
- FOMO (fear of missing out)
- Pictures and videos that spark intense emotions
<h3>Be relevant and get to the point</h3>
To effectively communicate, it is important to keep your message concise and relevant, ensuring that it reaches your readers quickly and easily.

Email marketing tools have made creating email campaigns easy. These campaigns still require a good mix of psychology, design, unique message crafting, and personalization to attract customer attention and achieve conversions.

Create email campaigns that convert more through personalization

There are two main reasons for looking at Google Analytics alternatives in 2023. Google is an Internet giant whose business model is entirely based on collecting user data to infer interests and intent for advertisement purposes. The second reason is that Google Analytics' GDPR compliance still remains unclear, and can pose an unnecessary risk to businesses serving European customers.
Some EU-based organizations were alarmed by the controversies around Google Analytics and turned to more privacy-friendly alternatives. Others continued to use the tool. Yet, the Austrian, French, Italian and Dutch data protection authorities (DPA) have unambiguously ruled that the use of a default setup of Google Analytics is illegal under GDPR.
Tracking user activity on a website for determining behavior and applying optimization can be achieved with more streamlined tools that are GDPR-compliant, store user data in EU data centers, and offer their services on a monthly subscription rather than for free like Google Analytics does. A paid web analytics service can be trusted to have no other business motives in collecting and storing user data with themselves.
<h2>What are the Web Analytics types and what makes them different</h2>
Web Analytics services typically work by collecting user information like the IP address, browser type, page visited, operating system and device information as well as referrer by requesting the browser to provide it. Some web analytics tool also generate a unique ID to each browsing session and store it in a cookie or session storage in the browser. This is normally done to ensure that the same browser is identified across several browsing sessions and different web sites.
Marketing analytics tools differ from general analytics even though the basic workings are similar. Marketing platforms offer analytics libraries that tie browsing sessions to identified recipients. Web page views are reported into the individual user activity, offering a powerful system to market to individuals knowing their browsing history, interests and actions in time. General analytics only care about anonymous user IDs and report aggregate data on the number of users and page views happening.
Marketing platforms like <a href="https://www.hubspot.com/" target="_blank" rel="noopener">HubSpot</a> and <a href="https://reachoutapp.io" target="_self">ReachOut</a> are able to connect websites to database tables containing recipients identified by a unique ID. When an existing user is identified on a web page, for example by clicking a personalized link in a marketing email, or by providing the email address in a form, the web analytics system ties the anonymous user ID to a recipient ID and is able to retroactively infer previous actions performed by the same anonymous ID.
<img src="https://reachoutlabs.reachoutapp.io/assets/a9b41977-0526-4824-ad90-602cfccac425?width=1361&amp;height=1726" alt="Screenshot 2023 08 08 111900">
General analytics on the other hand provide aggregate information on browsing sessions like page views, clicks or actions performed. They can also be configured to measure the effectiveness of marketing campaigns by designing specific funnels and action sequences to be monitored.
<h2>GDPR compliance and privacy-respecting tools</h2>
All data privacy regulations including GDPR in Europe, California's Consumer Privacy Act (CCPA) or Switzerland's New Federal Act on Data Protection set a framework of rules to protect the user privacy from abuse and rely on simple principles.
- Individuals, rather than business organizations, are the recipients of the regulation protection.
- Individuals have the right to explicitly provide and withdraw consent to collect, store, analyze and user personal data.
- User data is required to be minimized on collection, stored safely, protected from unauthorized access and not transferred to third parties.
- It's easy to see how web analytics tools fall into scrutiny and had website owners look for the best tools to protect users' rights and comply with regulations such as GDPR.
<h2>The best Google Analytics alternatives in 2023</h2>
We have researched, tested and categorized the best web analytics tools. Here's our picks presented in alphabetical order and by type.
<h3>Web analytics</h3>
<a href="https://clicky.com/" target="_blank" rel="noopener">Clicky</a>: Despite the dated user interface, Clicky is valid GDPR-compliant tool that allows to track website visitors and create campaigns and goals. It also monitors the uptime and referrer links.
<a href="https://usefathom.com/ref/BJLJMY" target="_blank" rel="noopener">Fathom Analytics</a>: Gathering a lot of traction in the past year, this one one of the simplest to use and more privacy-focused web analytics tool that we tried. It also offers simple Google Analytics data import tools and requires no cookie consent banner on websites.
<a href="https://matomo.org/" target="_blank" rel="noopener">Matomo</a>:&nbsp;Formerly known as Piwik, Matomo is the only tool offering self-hosting options. Its complexity is well above other tools but offers powerful features for Google Analytics 3 fans who want to store user data on premises.
<a href="https://plausible.io/" target="_blank" rel="noopener">Plausible</a>:&nbsp;Similarly to Fathom Analytics, they gained many users in the past year and built a simple web analytics system that respects user privacy. With plans starting at $9 / month, Plausible is a simple yet valid solution that's as good as Fathom Analytics.
<h3>Marketing platforms</h3>
<a href="https://www.activecampaign.com/" target="_blank" rel="noopener">ActiveCampaign</a>: their marketing automation platform is powerful and well designed. It offers several integrations and it's easy to design user journeys and flows. Tracking users on web pages allows to react to behaviors and, for example, send an email after a number of days from the last web interaction.
<a href="https://www.brevo.com/" target="_blank" rel="noopener">Brevo</a>:&nbsp;with a volume pricing and cheaper options than ActiveCampaign, Brevo offers many features and a simple UI to create campaigns, dripping emails, email sequences and more.
<a href="https://www.hubspot.com/" target="_blank" rel="noopener">HubSpot</a>: it's the well-known, widely used marketing platform that many recognize as the operating system of marketing automation. It offers sales, CRM, marketing automation features. It's easy to end up with bills over $1,000 / month though and most of the implementations and customizations are offered through local partners.
<a href="https://reachoutapp.io/" target="_self">ReachOut</a>:&nbsp;our own marketing automation platform is designed with user privacy, security features and enterprise options on top. It offers analytics for websites as well as recipient-based identification to build automations based on behavior. The analytics library is a first-party collection script that improves user data collection bypassing common blockers and keeping your website compliant.
<h2>Picking the right platform and our choice</h2>
Many alternatives exist and with the additional attention on data privacy rights, marketers know that minimizing the data collection, gathering the right consent, and making sure that the user data store is compliant are the challenges to face in 2023.
Switching from one web analytics platform to another isn't as painful as switching marketing automation platform. It is a good time to experiment or even have multiple analytics system running at once to evaluate which platforms provides the best information, reporting capabilities and ease of use.
We have decided to switch all of our managed websites to <a href="https://usefathom.com/ref/BJLJMY" target="_blank" rel="noopener">Fathom Analytics</a> and, on top of having our own analytics library collecting recipient-based analytics, we can certainly recommend other website owners to do the same. Fathom offers a simple to integrate Javascript library as well as a well-documented React library that also allows to track actions and goal completions.

It is now a good time to evaluate privacy respecting web analytics tools. With many Google Analytics alternatives available, the right choice now can go a long way in the future. Personalized marketing is growing in popularity as marketers experiment with more personal and relevant messaging to gain trust and show compliant data handling.

What are the best Google Analytics alternatives for digital marketing

Public opinion around online privacy has shifted in recent years, with more people demanding that internet companies stop collecting and exploiting their data. Privacy regulators have levied billions in fines, and even Big Tech has (mostly disingenuously) signaled support for privacy protections.
Compared with the wild west of data collection that reigned during the early 2000s, this represents a paradigm shift. And many startups are entering the data analytics space to compete with legacy companies like Google.
Google Analytics is an easy target for disruptors because it&rsquo;s the backbone of the company&rsquo;s surveillance-based business model. GA and Google Marketing Platform are the internet&rsquo;s dominant advertising and analytics tools, powering the bulk of the company&rsquo;s revenue through its targeted and invasive data harvesting.
Three of the latest privacy-respecting analytics tools to enter the market are Fathom, Plausible and Umami. Each of these are alternatives to Google Analytics that offer privacy to end users because they don&rsquo;t store any data about website visitors, such as IP addresses, and they don&rsquo;t place cookies on people&rsquo;s browsers.&nbsp;
While well-intentioned, these companies will fail to present any meaningful challenge to Google. Defeating the surveillance model will require tools that both respect privacy while also providing the same or better data-based intelligence for businesses.&nbsp;
Ultimately, &ldquo;cookies or privacy&rdquo; is a false dichotomy. This article explains the third way we&rsquo;ve developed at ReachOut. Our solution respects the privacy of end users while empowering businesses with meaningful analytics and marketing automation.
<h2>The problem with Google Analytics</h2>
Google Analytics is the most popular web analytics service because it provides a large amount of accurate data for free, it&rsquo;s easy to use, and it integrates with many other platforms. It&rsquo;s the default analytics tool for most developers.
But Google&rsquo;s reputation as the best and only option is faltering across all its services (apart from Search). And GA is among the platforms seeing a surge of high-quality competition. There are several reasons businesses are looking elsewhere for analytics:
<ul>
<li>Data privacy: People now care about data privacy protections in the tools they use, particularly in regions with strict privacy regulations like the European Union, with the GDPR, and California.</li>
<li>Ad blockers: More users are now employing ad blockers that can block Google Analytics tracking scripts, leading to incomplete or inaccurate data.</li>
<li>Cross-device tracking: It can be challenging to track user activities across different devices accurately, which can lead to gaps in your understanding of user behavior.</li>
<li>Cost: While Google Analytics offers a free version, Google Analytics 360, which provides more advanced features, comes with a substantial cost ($150,000/year), which would be a tremendous waste for most small- and medium-sized businesses.</li>
<li>Integration challenges: Integrating Google Analytics with other marketing and analytics tools can sometimes be complex and may require technical expertise.</li>
</ul>
For these and other reasons, companies are considering alternatives. And new companies are answering this demand.
<h2>The problem with most Google Analytics alternatives</h2>
The main Google Analytics alternatives are Adobe Analytics, Hubspot, and Matomo. We&rsquo;ll address these specifically in future articles, but each has drawbacks, including data privacy concerns, technical limitations, and high monthly costs.&nbsp;
Another class of analytics companies promises much greater data privacy by not using cookies and not storing any user information. These technical design decisions seem to satisfy a particular kind of privacy purism that rejects all data collection apart from the most simplistic &ldquo;click counter&rdquo; style metrics.&nbsp;
<blockquote>
But these services have significant drawbacks that will ultimately undermine their customers&rsquo; business competitiveness. By hurting their customers&rsquo; chances, they instead bolster those firms that actively exploit people&rsquo;s data &mdash; hardly a win for privacy.
</blockquote>
With Fathom, Plausible and Umami, it is technically impossible to track repeated visits of the same user, and they effectively end up counting viewers as browser sessions. Fathom and Plausible use cryptographic mechanisms to hide unique user data, meaning they often over-report unique visitors. (Umami doesn&rsquo;t explain on their website how they track unique visitors, but it&rsquo;s likely similar.) For example, if I visit your website once a day for five days, this will count as five unique visits rather than one unique visit and five page views.
Further, even if the end user subsequently consents to provide you with their information and consents to data collection, there&rsquo;s no way to associate them with past events or behaviors on your website. At this point, you&rsquo;re providing more privacy than people actually want, at the expense of your business growth.
<h2>A better solution for small- and medium-sized businesses</h2>
There are two important points to make about privacy with respect to web analytics:&nbsp;
<ul>
<li>A cookie and an anonymous ID alone do not constitute an invasion of privacy. The only technically possible way to associate the ID to an individual is for the individual to actively provide information by registering in a form or providing the information.</li>
<li>What constitutes a privacy violation is the ability to accurately infer a person&rsquo;s identity, which Google and big tech companies achieve by owning mobile OS, browsers, applications like Gmail or YouTube and more.</li>
</ul>
Ultimately, by removing the tools that small-medium businesses can rely on for content relevancy, personalization, timely communication and customer support, we are letting big tech win the battle. User engagement will further gather to their platforms, at the expense of true privacy and a competitive marketplace.
At ReachOut, we place a first-party cookie which stores an Anonymous ID. If I visit the same site multiple times across 90 days, it will show up as the same viewer and multiple page views.&nbsp;
Differently from all other platforms, ReachOut generates a dedicated marketing database to each organization. It does not allow any other third party to access its data, and uses end-to-end encryption and encryption at rest.&nbsp;
This means that the end user can agree to the terms and privacy policy of the property they are using, and rest assured that no further data transmission, access or use will be made.
In fact, people tend to like relevant content. But if their engagement can&rsquo;t be measured and attributed, relevant content becomes impossible. Google, Apple and and other privacy-invasive companies all have ways to aggregate, categorize and repurpose content to be served based on their knowledge of people&rsquo;s interests.
Businesses and consumers need a better understanding of what privacy actually means: giving people the freedom to meaningfully choose how their data is used (or not used).&nbsp;
Small- and medium-sized businesses do no harm to the end user when they collect first-party, anonymous usage information. This is a GDPR-compliant way to compete with big tech on usability while scoring a win for privacy.

The new privacy-respecting analytics are important but by removing the tools that small-medium businesses can rely on for content relevancy, personalization, timely communication and customer support, we are letting big tech win the battle.

When privacy-respecting means giving out control and letting the majors win

You may have run email marketing campaigns in the past, or have built a simple registration funnel for a product launch already, but were never fully committed to creating a complete user journey that leverages marketing automation to achieve more conversions and engage your audience more. The question: "What is a marketing automation platform?" is a difficult one as all platforms have different features and work in a different way.
A marketing automation platform is a tool that allows marketers to create touch points like emails, web pages, text messages and more, that are connected by triggers and events that perform actions. Think of it as a map where the user is identified on the first step and is then moved along way points by directions provided by the marketer.
The upside of investing on a marketing automation platform is that users are identified and tracked along the way, making more personal and relevant communication possible, increasing the effectiveness of the marketing effort.
<h2>Why it's difficult to pick the right marketing automation platform</h2>
&nbsp;We got off stating that the question on what is a marketing automation platform is a difficult one to answer, let's get to the difficult part of picking one and making it work for you. A marketing automation platform is only as good as the data that it collects, which in turn drives automations.
Let's make an example. Brand X has a website that presents a product and a registration page that allows to receive a newsletter on product updates, and a page that allows to purchase the product. A general analytics tool would inform marketers on how many views each page has, and where the views come from (referrers). It can also track specific actions like clicking on the newsletter registration button and report a conversion event to the analytics tool.
Brand X is not aware of what has driven the conversion and what the entire journey the user made. Experienced marketers know that human decisions are difficult to analyze as they tend to follow complex paths which involve returning to the Brand X's properties (web site, social media, newsletters, Google ads, etc.) several times before making a decision. Sometimes repetition helps and putting Brand X in front of the same user multiple times in a different context and with a different message or medium helps.
Brand X wants to get to know their audience better though. They want to know who their potential customers are before they make a purchase decision. This is to inform their strategies, marketing communication and brand building effort.
A marketing automation platform can help Brand X build the wealth of information that's needed to gather and analyze the information through tracking each step, or each touch point, while identifying who the user is.
<h2>The importance of tracking users instead of views</h2>
Marketing automation platforms like ReachOut identify the browser session across multiple and different visits to finally put a name on it once the user decides to register or provide some information (conversion). This action associates the anonymous ID that identifies the browser with the recipient ID that's created on submitting a form. ReachOut helps marketers to build touch points that are fully personalized on each recipient and that are triggered by any past action.
A marketing automation platform that isn't able to collect all the tracking information from each landing page, email newsletter or other marketing outreach will limit the capabilities of making the communication relevant, personal and timely.
A marketing automation platforms is an opportunity of growing the knowledge that brands have of their potential and existing customers. Brands needing more conversions will need to pick a platform and invest in creating user journeys, carefully crafting touch points, like welcome emails, followup emails, on-boarding processes and more. The ultimate goal is to take the user through the steps to the final conversion purchase action that makes him a customer.
Most marketers also craft campaigns that increase the overall lifetime value of an acquired customer with retention campaigns, up-selling campaigns and more. A marketing automation platform enables marketers to reach these goals.&nbsp;

Brands recognize the importance of creating well-crafted user journeys to convert more viewers into customers and retain or grow the value of existing ones. A marketing automation platform is the perfect companion to a data-based strategy that works for the long term.

What is a marketing automation platform

ReachOut beta customers have had access to our marketing automation platform for a few months now, helping shape a new type of data-driven platform for digital marketers looking to increase their conversions through personalized communication. It became obvious that to grow conversions, messages should be relevant and timely, so they resonate with the recipient more.
The platform has so far personalized the content of web landing page for more than 1.5 million recipients. On average, it sends more than 3 million emails and tracks views of more than 9 million web pages using our Analytics library.
We are particularly fond of some of the use cases that we were engaged with as <a href="/marketing-production" target="_self">ReachOut Marketing</a>, an end-to-end marketing production service starting at $1,495 for full email marketing outsourcing.
<h2>Increasing in-person events attendance through just in time communication</h2>
ReachOut Marketing was challenged with the task of streamlining the process of registering and confirming participation in a series of events for real estate professional in Switzerland and Monaco. The existing invitation and confirmation process included sending out invitation emails with HubSpot along with a few reminders along the line before the event.
With ReachOut Marketing, <a href="https://repeople.net/" target="_blank" rel="noopener">repeople </a>gained a 40% increase in attendance leveraging a confirmation and reminder flow by sending target personalized emails. It also reached a wider audience by including an automatic referral system that would invite friends with a personalized invitation message, and completed the fifth in-person event with an outstanding 60% feedback completion rate and 75% satisfaction rating.
<img src="https://reachoutlabs.reachoutapp.io/assets/e6c1a806-4ce8-4732-a592-d080db3958c8?width=1200&amp;height=900" alt="Repople">
repeople: landing page hero and personalized call-to-action for event registration
The ReachOut platform was set up to work with 3 tables: the&nbsp;recipient table, for all the recipient information, the events table, for event signups and confirmations, and the feedback table, for event feedbacks and follow-ups.
The recipient table was set up with one-to-many relations to the events and feedback tables. Each recipients could therefore subscribe and provide feedback to multiple events, with the additional benefit of visualizing the participation trends and feedback ratings.
The <a href="https://repeople.reachout.marketing/" target="_blank" rel="noopener">web site</a> has been built using NextJS and the ReachOut library for dynamic page personalization and tracking, and hosted on the ReachOut scalable infrastructure.
<h3>User journey</h3>
The user journey for each event started with an invitation email sent to a list of existing recipients. The personalized landing page was pre-populated with the recipient's information and allowed to update the information and confirm participation. A personalized triggered email was then sent, confirming the event registration and inviting the attendee to refer a friend by landing on another personalized page which would&nbsp; only require the email address of the friends to refer.
Referred recipients would receive a personalized triggered email which would link to a personalized confirmation page.
On the day of the event, a personalized reminder email was sent linking to a check-in page. Clicking on the check-in button would trigger a personalized email asking to provide feedback at the end of the event.
To further increase feedback conversions and attendance, after 2 days from the end of the event an automated email would remind, to recipients who did not provide any feedback yet, to provide feedback and to save the date for the next scheduled event.
<h3>Results and take-aways</h3>
During the 5 events held in 2023, repeople could gain valuable insights from user interactions and has seen the event participation and interest grow.
ReachOut noted how recipients showed a higher engagement rate when the email and landing page content was personalized and relevant to them. Referring friends with a personalized email mentioning the referrer's name converted almost 80% of new recipients into new leads for future events.
ReachOut Marketing is continuosly helping repeople with landing page and marketing email implementations as well as ways to optimize the user journey by leveraging the user interactions and turn them into loyal followers.
<h2>Exclusive fashion event integrating invitations and Stripe payments</h2>
One of the most iconic shopping districts of Lugano (Switzerland) is working towards gaining international popularity through a new consumer-oriented web site property. As a work in progress, the Via Nassa "Cena Sotto le Stelle" event leveraged a two-step invitation and registration process and integrated Stripe payments for immediate reservations.
ReachOut Marketing's scope of work was to implement the marketing agency's design to build a new NextJS <a href="https://eventi.vianassalugano.ch/" target="_blank" rel="noopener">web application</a> backed by the ReachOut library and CMS. The marketing database has been set up to hold multiple tables of content (events, brands, promotions, things to do, etc.) with flexible custom fields. The events and payments tables were also created in the CMS to hold the event registration, event confirmations and payments.
<img src="https://reachoutlabs.reachoutapp.io/assets/10a51f39-787a-4701-9d55-8d5c7e63355b?width=1200&amp;height=900" alt="Via Nassa">
Via Nassa's "Cena Sotto le Stelle": a two-step registration form reduces drop-offs during checkout
The Stripe payment gateway was integrated to allow taking immediate reservation payments for a variable number of seats at the dinner. Ticket reservations would then be fed back into the marketing databases and attached to the event registration table.
<h3>User journey</h3>
The <a href="https://vianassalugano.ch/" target="_blank" rel="noopener">Via Nassa Association</a> sends out invites to members, VIPs and public figures both online and offline. Invitations would link to the landing page which allows to submit a "show of interest" registration. This will send out a personalized triggered email reminding the details of the events and ways to complete the reservation.
The following step presents two ways of finalizing the reservation: credit card payment or wire transfer. The user journey would then split depending on the user choice. Either a Stripe checkout payment would be triggered or a personalized wire transfer email would be sent out. In both cases the reservation would then be confirmed with a personalized email summarizing the details of the reservation and inviting reservation holders to refer friends to the event.
<h3>Results and take-aways</h3>
Mazzantini Associati, the well-known and respected marketing agency based in Lugano, trusted ReachOut Marketing to implement the web application, marketing database, email templates and triggers for the end-to-end campaign.
Adding two steps of registration, asking for fewer details at first, reduced drop-offs and allowed to close more registrations by contacting registered people who did not finalize the reservation.
Custom advanced logic has become more and more natural in today's digital journeys, and a well-designed user journey that invests in user data protection pays off with more engaged users in the long term.
<h2>ReachOut Marketing</h2>
ReachOut's <a href="/marketing-production" target="_self">marketing campaign implementation</a> plans allow brands and organizations to outsource the entire marketing production overhead. Our team will design and create your touch points, from landing pages to emails.
Starting at $1,495 for marketing email production only, the headache of hiring marketing reps can be over in a matter of days.

While the ReachOut platform is currently in private beta, ReachOut Marketing outsource their marketing production to a dedicated team of professionals who have been implementing campaigns that were seen by more than 1.5 million recipients.

ReachOut case studies: increasing conversions through relevancy

Visual email editors are popular for an obvious reason: They provide an intuitive and user-friendly platform that simplifies the process of creating visually appealing email campaigns.
With drag-and-drop functionality, real-time previews, and a wide array of customizable templates, visual editors empower both novice and experienced marketers to create professional-looking emails without the need for extensive coding or design skills.
But like most technologies, this one comes with a trade-off.
When you&rsquo;re sending dozens or hundreds of variable email or SMS campaigns, the inconvenience of visual editors becomes clear.
The lesson: Many marketers underestimate how the limited user data management capabilities of visual email editors will stifle your growth potential in the long term.
The eye-catching templates lured you in. But to scale up with automated and personalized engagement, you&rsquo;re going to need something stronger.
There&rsquo;s a solution.
<ul>
<li dir="ltr" aria-level="1">
ReachOut developed a platform that lets you store and sort unlimited information about your customers and their activities.
</li>
<li dir="ltr" aria-level="1">
From these datasets, you can craft powerful and intimate trigger campaigns. These could be virtual (like abandoning a cart) or physical (like checking into an event).
</li>
<li dir="ltr" aria-level="1">
Campaigns are easy to build, and you&rsquo;ll generate valuable business intelligence from the results.
</li>
</ul>
And you won&rsquo;t even have to give up your pretty templates to get started.
<h2 dir="ltr">Why visual email editors exist</h2>
Let&rsquo;s start from the beginning.
When paper-first publishing lost its prominence, web developers rushed to create templates and design systems that nowadays include React components or Framer blocks. The result has been modern, feature-rich web development tools that make for beautiful, creative websites.
Marketing is publishing. Email marketing is also publishing. But while brands had great tools for web design, email didn&rsquo;t make much progress.
Over time that changed as email marketing showed consistent and robust conversion rates after decades. The developer community began to take interest.
Visual email editors are now modular, flexible and powerful. Over time, we expect that more platforms will offer pre-defined tools for fetching data from backends, fixed layouts able to easily accommodate pre-made components and templates built by experts that serve function over form.
<h2 dir="ltr">Where you can get into trouble</h2>
Let&rsquo;s not forget that email is still hard.
Most email clients don&rsquo;t comply with the most basic standards for rendering HTML, and inconsistencies in how CSS directives are interpreted across devices, operating systems and clients still give headaches to experienced email designers.
Visual email editing platforms now offer in many cases hundreds of templates as well as a freeform editor that allows you to format your own templates. The offer is an open canvas &mdash; but with some constraints based on what they think a user might end up doing to stretch the boundaries of what was intended by the template designer.
Visual email editors try to thread the needle, offering flexibility &mdash; but not too much. Limiting freedom too much would displease the user, and allowing any customization would be a disaster for deliverability and email rendering on multiple clients.
Most visual email editors allow the creation of custom email templates or HTML imports. Unfortunately most of them fall short when limiting the editing capabilities to a set of predefined options, allowing changes that break the code when content is edited as part of the template generation.
<h2 dir="ltr">A new approach for email marketers</h2>
Before we started ReachOut, we worked for more than 10 years on building digital products for large publishers. Our clients receive in excess of 10 million hits per month. After years of testing different methods, we&rsquo;ve come to the conclusion that the best experience for both users and publishers is a blend of template design and content management.
You want to publish fast or, in most cases, automatically based on certain triggers. Templates must be engaging, but you can&rsquo;t create custom designs at scale for hundreds or thousands of pieces of variable content.
Keeping content and layout separate seems the right approach. You can change the design layer on the one hand or edit your content layer on the other without introducing mistakes or complexity into your presentation.
Applications like <a href="https://tailwindcss.com/">Tailwind</a> are tackling this framework. It&rsquo;s a modern, excellent example of a balanced layout and content editing experience by providing a high-level abstraction for design mixed in with content.
<h2 dir="ltr">How ReachOut works</h2>
<img src="https://reachoutlabs.reachoutapp.io/assets/03fe57fa-fd11-4ac5-b5b6-d2c1192c0bf5?width=1616&amp;height=1400" alt="Visual Editor CMS">
ReachOut CMS: Editing a blog post with custom fields and text formatting
ReachOut is an automated marketing platform that lets you send highly personalized emails and text messages using dynamic tags. The design layer is separate from the content layer &mdash; once your design templates are in place, all you need to do is update your content. This allows you to create any number of highly targeted campaigns based on online and real-world event triggers.
<img src="https://reachoutlabs.reachoutapp.io/assets/0da6f9e2-0f31-41f0-a520-0f46b6e7bdb0?width=1616&amp;height=1400" alt="Visual Editor Trigger">
ReachOut: Events triggered by a website action are listened to by triggered emails
There&rsquo;s no need to learn the ins and outs of a new visual email editor. You can create professionally designed templates and then update the content within ReachOut, pulling from the first-party data you collect about your users on your platforms.
<img src="https://reachoutlabs.reachoutapp.io/assets/0bc62d63-01d3-4e15-adfc-9f1e27322f57?width=1616&amp;height=1400" alt="ReachOut Newsletter email touch point">
ReachOut: A newsletter email touch point sending to the recipients table email field and fetching content from the blog table
To take a simple example, you can simply add {{name}} to any piece of content to customize a greeting message. But beyond that, you can use the same dynamic tagging structure to pull any kind of data: So for example, {{content.title}} would fetch the title from the table holding the content for the relevant email header or blog post.
<img src="https://reachoutlabs.reachoutapp.io/assets/3c2f76c0-1c18-41b1-92ef-35f2858d60f0?width=1600&amp;height=1386" alt="Visual Editor Template">
MJML: Our simple and clean newsletter email template using {{content.title}} and other tags to fetch content dynamically
This structure lets you build beautiful campaigns more efficiently and with more flexibility than any other marketing platform. ReachOut lets you create an unlimited number of data tables and populate them from any data source, including landing pages, Stripe transactions, and QR code scans.
<img src="https://reachoutlabs.reachoutapp.io/assets/5107edc0-4eb8-43f0-90a3-af0ef06a2739?width=1616&amp;height=1400" alt="Visual Editor Content Sending">
ReachOut: Schedule and send content sends individually
Need help building email templates? Our creative studio, ReachOut Marketing, can build you email templates to support your campaigns and that work across clients and devices.
ReachOut gives you a neutral platform to plug any piece of data into any design &mdash; and then reach your customers with human, engaging content at scale. Visual email editors are a great start. ReachOut is here when you&rsquo;re ready to go to the next level.

A visual email editor and a good template can help a lot to strike a creative output and consistent design. When doing a lot of email marketing or newsletter publishing the inconvenience of mixing layout and content becomes more obvious, yet a solution exists.

The ugly truth about visual email editors

When businesses approach email marketing they often expect quite little. On the other hand, well crafted email marketing is one of the best converting tools available to marketers.
<blockquote>
Underestimating the effort and the possible outcome can leave potential growth on the table.
</blockquote>
Having produced hundreds of email campaigns for our customers, and running our own digital marketing automation platform, we have gathered insights on what the main drivers and necessary tools are. The goal is to achieve the maximum email marketing profitability by focusing on these few key areas.
<h2>Determine what email types are needed</h2>
Both automated and manual email marketing sends can be categorized in four main types according to their nature and technical properties:
Mass emails: these are one-off emails sent to a list of recipients according to a filter or condition.
Newsletter emails: as a variation to mass emails with the added twist of being recurring and their content variable on each release. Think of these emails as a series of blog posts sent over email.
Transactional emails: this email type is sent to a recipient list with the addition of a filter based on past events (user behavior). One good example is an email sent every Monday to all users who did visit a landing page but did not register for a demo in a call to action form.
Triggered emails: are normally sent as a direct consequence of an action on a web page or other touch point. For example, a confirmation email sent to a user who registered to attend an event, and containing the event ticket and location details.
<h2>Design and plan all the email types at once</h2>
A well-thought content strategy is the key to achieving greater results through consistent messages in different intent conditions.
When planning for the various touch points and different email types, maximizing both the consistency and relevancy of the message is the goal to achieve. Other than having a clear and consistent look&amp;feel, email messages need to match with the intent and provide immediate, actionable benefits for the recipient. For example, a registration confirmation email needs to provide all the event information, details, maps and contact details useful to attendees. It needs to be so useful that the recipient will flag the email for later reference.
Newsletter emails need to provide a clear benefit to the reader. The idea is to maximize their utility by providing up-to-date information, tutorials, tips, value in any form that the user will want to stay subscribed or even refer someone else to the list.
A proper content strategy considers each touch point according to its nature and intent, and provide a message that goes in the direction of pushing the recipient through the funnel, according to the general email marketing strategy.
<h2>Make the communication personal</h2>
Each recipient is different, and each recipient's current condition and intent are different. Knowing your customer is the key to achieving relevant messaging that gathers attention and promotes action.
A good analytics system tracks user activities while preserving their right to privacy, and informs the marketing system with insights on users activity to personalize every touch point.
Email marketing is hard when the outreach is standardized and irrelevant to its recipients. A successful plan on the other hand conveys a personal message to each recipient, using their names and offering personalized content according to well-crafted segments based on interest, location or recent interactions.
This isn't an easy goal to achieve. The complexity of connecting analytics tools with marketing databases, and coming up with the right content strategy are not an easy puzzle to solve. ReachOut makes the process easier and enables personalized sends on conditions like recent actions as well as recipient filters.
<h2>Ensure that the message is heard</h2>
There are thousands of growth strategy tricks to be experimented with in the email marketing industry. Ranging from attention-grabbing subject lines containing the recipient details to using preview snippets in the head so that email clients display a catch phrase, they all represent valid advice if the basics aren't neglected.
Emails are hard to actually land in recipient inboxes. Technical setups like DKIM, SPF, DMARC and domain reputation are the pre-requisistes to being accepted by receiving email systems.
The nature, language and formatting of the actual email message also contribute to an automated classification of the message by corporate filters and public spam lists, determining if the email message will be accepted by the recipient's inbox and which folders will it land to. While it's fine to end up in the Promotions tab in Gmail, being caught by a large number of spam filters is detrimental to the overall reputation leading to further rejects in the future.
Our team has optimized campaigns and monitored the success rate of hundreds of email campaigns, learning the vital art of planning for emails in a professional way. The effort is worth every minute of work spent on optimizing each of these areas, and leading to open rates above 45% and click rates of around 20% in many cases.
Growing the recipient base with the right calls to action and carefully considering each user's intent will allow to capitalize on the email marketing plan, growing both the reputation and the business overall.

Email marketing is promising yet complex. Learn how a mix of mass, transactional and newsletters can improve your reputation and conversions

Emails are not all the same

There's a general consensus that email marketing is more effective than social posting, display advertisement or other forms of digital marketing. Evidence shows that it is all true on two conditions:
<h2>Take care of the technical setup months before starting campaigns</h2>
Properly populate and maintain email lists based on intent, engagement and specific recipient qualifiers.
We will focus on part one of the equation and we will post a clear picture of our approach in a few weeks. Stay tuned for part two and please share this post / newsletter with those who might be interested, subscribe to our low-volume emails at the bottom of this page.
<h3>Domain reputation</h3>
Emails are only as good as the domain name that originates them. One common mistake is to register a new domain name specific to a brand or event, and once the basic landing page is there start emailing prospects with a generic email address on that new domain name.
Reputation is everything, and only reputable domains are heard. Mailing servers in fact look in real-time at a number of factors before accepting an email, which includes reputation and meaningful conversation having proved the domain to be a real, company or product domain name.
A reputable domain such as an existing organization domain with an active website and email users using it on a daily basis have little to worry; all it takes is to maintain reputation by not spamming, keeping user access secure, avoid being flagged for sending viruses and malware, and keeping the website updated and free from malware.
New domains have options too.
Reputation can be built in time by starting to regularly use the domain name for sending emails to internal and external email accounts, building a trusted website and taking care of security carefully. It's likely to take months to be commonly accepted, especially in enterprise environments where firewalls and spam filters are set tight to bounce emails from low-reputation domains.
<img src="https://reachoutlabs.reachoutapp.io/assets/c69da020-767d-44ae-9777-c17c4d76d503?width=843&amp;height=459" alt="Email Warmup">
The quickest option is to run a domain warm-up campaign. Services like <a href="https://www.mailreach.co/" target="_blank" rel="noopener">Mailreach </a>automate the process of being seen by spam filters as an active, real domain in use by connecting to an Outlook or Google company account and automating a ramp-up process that sends and receives properly created email messages for weeks. Once the warm-up period is over, keeping the service going can help fight cooling-down and being seen as a marketing domain that's likely to send unsolicited emails.
<h2>Account reputation</h2>
Most organizations will manage and deploy email marketing campaigns using marketing platforms that provide email delivery through their services. Most of the platforms will rely on an email delivery service that scales infinitely and use a set of sending servers that have specific IP addresses that are warmed up for sending.
All marketing platforms carefully protect their servers reputation as warming up an email server is a long and expensive process, other than wanting to protect the reputation of other customers using their services.
Email sending accounts are therefore monitored for reputation, taking into consideration sending volumes, sending frequency, bounce rates and complaint rates. Some platforms sandbox new sending accounts before it's proven that the intent is legitimate and the email sending activity is correctly performed. Mailgun for instance has been known to sandbox new accounts and allow only a few emails a day to be sent, and limits are removed only after contacting support and explaining the use case.
Sending account reputation is as a result an important factor to monitor and keep in good standing. AWS SES shows clear statistics on the bounce and complaint rates in real-time and what the limits for observation and account termination are.
An account in good standing means no sending throttling, high email deliverability and no risk of having the account suspended for review by the marketing platform.
Technical configuration to achieve high-deliverability rates Many email marketing platforms allow to send emails immediately after opening the account and rate-limit or review if anything bad happens.
While this approach helps small organizations to get started quickly &ndash; without too much understanding of the technical requirements &ndash; results in poor email deliverability rates and marketing content to be classified as spam by the most popular email platforms like Gmail, Outlook and Yahoo.
ReachOut allows email sending only after configuring DKIM and advises on the SPF and DMARC setup to maximize delivery rates and land email in actual inboxes.
For a new domain name to actually deliver emails in most inboxes as reputable content, a proper DNS configuration should be made for DKIM, SPF and DMARC:
DKIM DomainKeys Identified Mail (DKIM) is an email security standard designed to make sure that an email that claims to have come from a specific domain was indeed authorized by the owner of that domain. It uses public-key cryptography to sign an email with a private key. Recipient servers can then use a public key published to a domain's DNS to verify that parts of the email have not been modified during the transit.
It's normally provided as a set of DNS records to be added to the domain before sending.
SPF Sender Policy Framework (SPF) is an email validation standard that's designed to prevent email spoofing. Domain owners use SPF to tell email providers which servers are allowed to send email from their domains.
An SPF record is a TXT record in the DNS indicating what email sending domains are sending on behalf of the sending domain.
DMARC Domain-based Message Authentication, Reporting and Conformance (DMARC) is an email authentication protocol that uses Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) to detect email spoofing. In order to comply with DMARC, messages must be authenticated through either SPF or DKIM, or both.
The DNS settings for your domain should include a TXT record that specifies the domain's DMARC settings.
<h2>Content rating</h2>
One last item to carefully consider is the email overall quality and its content. Spam prevention scanning bots are trained with AI models to recognize content types and classify them to show emails in the personal inbox, in the updates inbox or even the spam folder.
Once the technical setup is complete and correct, email content and quality should be carefully considered before sending.
Mail Tester is an excellent free service that allows to send a test email to a temporary email address that will result in a score from 0 to 10. The higher the score, the higher the chances to land in the personal inbox for higher visibility. Poor scores risk the email to land in spam folders and not being seen, other than decreasing the domain reputation over time.
Good emails contain a multi-part body with an HTML and a TXT version of the same text message, no errors in the markup, do not contain trigger words like "make money from home" and similar, and are overall well designed and use natural language.

Reputation is everything, and only reputable domains are heard. Landing in actual inboxes is the key to higher conversions through email campaigns.

The secrets of marketing emails

Swiss citizens will be protected by new, stricter and more focused, data protection regulations starting from September 2023. Any business or organization able to collect, store, manage and transfer personal data will have to comply with the new regulation or &ndash; if found guilty of missing compliance &ndash; they can face hefty fines up to CHF 250,000.
<h2>In summary</h2>
The New Federal Act on Data Protection (nFADP) is an extension of the existing FADP which alignes the Swiss regulation to the EU's GDPR. The main changes are:
<ol>
<li>1 - Only data of natural persons, and not those of legal persons, are now covered.</li>
<li>2 - Genetic and biometric data fall under the definition of sensitive data.</li>
<li>3 - The principles of "Privacy by Design" and "Privacy by Default" are introduced. As its name implies, the principle of "Privacy by Design" requires developers to integrate the protection and respect of users' privacy into the very structure of the products or services that collects personal data. The principle of "Privacy by Default" ensures the highest level of security as soon as the products or services are released, by activating by default, i.e. without any intervention from users, all the measures necessary to protect data and limit their use. In other words, all software, hardware and services must be configured to protect data and respect the privacy of users.</li>
<li>4 - Keeping a register of processing activities is now mandatory. However, the ordinance allows exemptions for SMEs whose data processing presents limited risk of harm to the data subject.</li>
<li>5 - Prompt notification to the Federal Data Protection and Information Commissioner (FDPIC) is required in the event of a data security breach.</li>
<li>6 - The concept of profiling (i.e. the automated processing of personal data) is now part of the law.</li>
</ol>
<h2>The impact of data protection on businesses</h2>
Most companies produce records of user activity that include personal information and falls within the scope of the New Federal Act on Data Protection. In fact, even the simplest company website produces log files or use analytics tools that are normally able to collect IP addresses and user interaction data.
Moreover companies allowing user registrations to create profiles and that track user activities, preferences, past purchases or behavior for recommendation purposes or to optimize their offering, will now need to start looking into their technology stack and where the data is managed for compliance.
Tracking website or email interactions, using re-marketing tools to expand the audience, adding libraries to a mobile or web application, are all sections of the online activities performed by companies that will now need to be fully scrutinized for data protection and compliance.
<blockquote>
The principles of "Privacy by Design" and "Privacy by Default" will in fact now need to be introduced in any software and infrastructure decision favoring suppliers that align with these principles and offer specific tools and designs that can guarantee full compliance.
</blockquote>
It is no longer an option to build any website, application or marketing campaign using the most common free tools that were used in the past. US Companies offer very limited data protection tools and some of these do not comply with GDPR and the New Federal Act on Data Protection.
In particular, companies that handle large amounts of personal data &ndash; and especially those in the finance, insurance, health care or other sensitive data industries &ndash; should begin to look at each component and make sure that data protection is guaranteed.
The regulator has introduced dedicated services to get consultancy, and has introduced the concept of data advisory: private companies may appoint a data protection adviser. This adviser may be an employee of the company, but does not have to be. In either case, the advice on data protection should be provided independently and not be influenced by other activities of the company.
Changes to the software infrastructure might result in lengthy processes and complex changes that are most likely to take months to be deployed. This is alone a compelling reason to start looking into each part of the technology stack for compliance and take action now. By starting to switch data storage and service providers to compliant ones, the effort to become compliant will become easier.
<h2>Digital marketing data protection compliance</h2>
Data protection compliance is achieved by carefully examining each software component to offer data security, the required functionalities and the vendor's regulatory compliance.
There are several sections that require immediate attention and action, and we recommend comparing the <a href="https://www.kmu.admin.ch/kmu/en/home/facts-and-trends/digitization/data-protection/new-federal-act-on-data-protection-nfadp.html" target="_blank" rel="noopener">New Federal Act on Data Protection's</a> summary to go through the entire list of recommendations and action on a custom plan.
<h2>Privacy by Design and Privacy by Default</h2>
Privacy by Design requires developers to integrate the protection and respect of users' privacy into the very structure of the products or services that collects personal data. The principle of Privacy by Default ensures the highest level of security as soon as the products or services are released, by activating by default, i.e. without any intervention from users, all the measures necessary to protect data and limit their use.
These principles mandate that when implementing marketing campaigns all the necessary measures to protect data privacy are factored in the process. This includes minimizing the amount of user data collected so that only the relevant information is tracked and stored. Also, automatic and on-demand deletion needs to be provided in order to purge old data that's not relevant to present communication and activities.
From the technical perspective, the data collection activity should be performed by secure systems that comply with the regulation, and avoid transmission to external entities that do not comply. Data storage and analysis needs to be performed within the boundaries of a compliant organization and provide strong protection from unauthorized third-party access. This can include database encryption at rest and for data in transit, strong security policies to prevent data breaches and data integrity monitoring as well as intrusion detection.
ReachOut offers a dedicated and secure data infrastructure as well as Enterprise-grade options that allow to deploy marketing databases on premises and never transmit any collected data to third parties. Also, all user data is stored in the Zurich-based data center which is already compliant with the New Federal Act on Data Protection.
<h2>Storing and transmitting data outside Switzerland</h2>
If cross-border disclosure of personal data is planned - which also includes storage on foreign systems (cloud) - the data subjects must be notified of the countries concerned, regardless of whether they offer adequate data protection. In this point, the FADP goes further than the GDPR. It must also be stated which data protection guarantees, if any, are used (e.g., EU standard contractual clauses) or which exceptions, if any, the controller refers to; here, too, the FADP deviates from the GDPR.
In more practical terms, the use of tools such as Google Analytics and other marketing tools from US-based companies might not be considered compliant under the new regulatory framework. The EU has ruled that Google Analytics is not compliant with GDPR and Google published a guide on how to limit the data collection performed by its Analytics library so that GDPR compliance can be achieved.
Cookies and third-party tracking of user activities is going through an exciting transformation and an <a href="https://www.kmu.admin.ch/kmu/en/home/facts-and-trends/digitization/data-protection/new-federal-act-on-data-protection-nfadp.html" target="_blank" rel="noopener">interesting study</a> released by the consultancy firm McKinsey sets the scene of changes in user tracking, the use of third-party tracking scripts and cookies and what changes are challenging the digital marketing industry.
Tracking user activities for marketing and personalization purposes in the context of digital marketing campaigns can be achieved with first-party only tracking libraries. ReachOut's analytics library for React and email tracking functionality allows website owners to track user activities locally on the same website and collect all the interaction information in a secure, dedicated and Switzerland-based tracking database.
<h2>Our perspective on data protection and marketing</h2>
While the new regulations impose stricter rules, limitations and compliance procedures, we see the changes as extremely positive for the industry and consumers.
Many internet services were built around the idea that offering free or almost free tools would be a mean for infinite growth and revenue by collecting and using user information with no scrutiny.
This changes today, opening up to new players in the industry that build tools and services that are secure and private by default, guarantee privacy rights and can act at the local level with expertise and a sustainable business model.
The demise of third-party cookies will introduce more limited user tracking and better privacy, with end users starting to grow aware of their privacy rights and carefully pick which service providers offer the best balance of functionality and privacy.
We have been working hard to build a marketing platform that puts privacy and security at its core. Swiss and international businesses acquiring information of Swiss citizens will step up their game in adopting the best tools that are privacy oriented and carefully review their processes to further improve their renowned attention to privacy. There will be new opportunities opening up to security-conscious internal and international markets.

Switzerland is implementing new legislation to better protect its citizens' data. Swiss companies will have to comply with this legislation from 1st September 2023.

Switzerland gets its GDPR moment

ReachOut&nbsp;is a digital marketing platform with the unique proposition to improve the use of customer data for relevant email and web campaigns that, through advanced personalization, resonate with the audience and convert more.
It is designed to help marketing teams improve their campaigns fuelling conversions by connecting email and web campaigns through user data.
As a marketing agency implementing campaigns for large to medium-sized organizations, we have struggled with the limitations of platforms only allowing one table for the recipient data, forcing to conform the implementation to a specific data schema, and imposing artificial limitations to our effort to grow the recipient database.
We have developed ReachOut, a&nbsp;flexible and powerful digital marketing platform for organizations - including marketing agencies - looking at collecting data from multiple sources to improve the relevancy of their communication across channels.
Since then, we have come a long way and built hundreds of email flows, marketing landing pages and database driven campaigns. We have built ReachOut on what we needed.
Here are our requirements to spark more engagement and conversions:
<ol>
<li>Provide a easy to use interface to manage and upload tables of data. Allow to work with multiple data types and adjust the data schema when needed without breaking the implementation.</li>
<li>Work with multiple tables of data at the same time and create field relations for more advanced recipient segmentation.</li>
<li>Connect any React web application to collect analytics data and use it to trigger emails or messages, read and write to and from a table of data.</li>
<li>Work in compliance with GDPR and other data privacy regulations.</li>
<li>Be able to analyze the data collected with an advanced business intelligence tool. Metrics and KPIs are often specific to the brand or campaign and one tool doesn't fit all.</li>
</ol>
ReachOut&nbsp;is currently in private beta, and we are offering to select teams <a href="/register" target="_self">access to the platform</a>.
We are personally on-boarding teams of any size to make the most of the marketing automation platform we built. We also offer an introductory, time-limited campaign <a href="/#MarketingProduction" target="_self">implementation</a> service on a monthly subscription that makes launching campaigns as easy as providing content, media and goals to a team of professionals to see it done.
<blockquote>
<aside>Performance marketing is often a mirage goal when the integration between multiple tools is causing artificial limitations in the ability to leverage user data to increase the relevancy of campaigns</aside>
</blockquote>
You can start building your database immediately after being set up on the platform and by creating the first campaigns adjust as needed. With no monthly subscription fees, organizations can take their time to explore the functionalities and opportunities of a fully integrated marketing automation platform that allows to create mass, triggered, transactional and newsletter email campaigns all in one place.
We wanted a platform like the one we have built and cannot wait to meet like-minded teams of professionals who have met the limitations of other platforms as we did. This will give us valuable feedback to improve, growing in the direction of making user data accessible to marketers for engaging web and email campaigns.
With the data protection regulations in effect in multiple countries and growing data privacy conscious users, we designed the infrastructure to secure data and comply with the toughest security requirements. Finance, health care, insurance and other sensitive data industries can finally take advantage of personalized campaigns that keep the user data safe.
Make sure to <a href="/register" target="_self">join the beta today</a> and book a <a href="https://calendar.google.com/calendar/u/0/selfsched?sstoken=UU9yQlZydGdyN25ZfGRlZmF1bHR8YTE2NGMwNjQ0YTk1Nzg0ZDRlMmI4MzM2Yzg2YTgwNzk" target="_blank" rel="noopener">one to one call</a> with our team.

ReachOut app is a new kind of data-driven digital marketing automation platform for personalized multi-channel campaigns

ReachOut Blog

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